PenWorkscreative.

On-set unit publicity and campaign management for independent cinema. PenWorks bridges production and the festival circuit, and also produces short films from crowdfunding through premiere.

• ✦Unit publicity & BTS direction
• ✦Interview direction, moderation & EPK copywriting
• ✦Festival, premiere & local press strategy
• ✦Influencer partnerships & social media
• ✦Crowdfunding campaigns (Seed&Spark, Kickstarter)

Full-cycle publishing support. From cover and interior layout to launch publicity and the festival circuit. Book launches handled as cultural events.

• ✦Cover art direction & interior layout design
• ✦Publicity, press outreach & media tours
• ✦Book festival management & panel moderation
• ✦Social media strategy & author branding
• ✦Pre-launch reader campaigns

Long-term creative partnerships with independent creators. Immersive social media storytelling, the look and feel of merch and PR boxes, and the day-to-day operations that keep a personal brand moving. Select work with musicians, designers and artists on creative direction, experiential marketing and multimedia campaigns.

• ✦Immersive social media storytelling
• ✦Creative direction for merch & PR boxes
• ✦Day-to-day creator operations
• ✦Experiential marketing & custom influencer packaging design
• ✦Creative concepting for select artists